SUPPORTING YOU EVERY STEP OF THE WAY
I will help you understand the market factors that may influence price, preparation and the promotion of your property so you can make an informed decision that best meets your needs. I will then present you with a customized marketing plan using state-of-the-art technology tools to reach the broadest market, both locally and internationally, for your property so you can secure the best offer.
With CENTURY 21® as one of the largest global real estate brands, and my focus on the local market, I am confident that it will position you for success in your property sale.
SUPPORTING YOU EVERY STEP OF THE WAY
I will help you understand the market factors that may influence price, preparation and the promotion of your property so you can make an informed decision that best meets your needs. I will then present you with a customized marketing plan using state-of-the-art technology tools to reach the broadest market, both locally and internationally, for your property so you can secure the best offer.
With CENTURY 21® as one of the largest global real estate brands, and my focus on the local market, I am confident that it will position you for success in your property sale.
The High Service Team Advantage
Each and every property listing gets the royal treatment from our team of expert property marketers. We understand your home deserves more than to be left in the hands of one agent.
Best In Class Professional Photograghy
vs. Self-Shot Photos
Professionally Designed & Printed Feature Sheets
vs MLS Printouts
The Industry's Most Advanced Online Strategy
vs. TIRED TRADITIONAL METHODS
• HD Photo gallery
• Online buyer brochures
• Easily accessible contact buttons on listing pages
• A beautiful responsive digital home viewing experience
World Wide Exposure
vs. NO SOCIAL MEDIA STRATEGY
• A global marketing strategy for your home on www.century21global.com
• Exposure on 8,000+ C21 Canadian websites
• Around-the-clock targeted ads running on popular social media platforms
Available for You
vs. NO DIRECT NUMBER
• No 1-800 number with an operator on the other end
• You can call/text me directly at anytime with any questions
Professional Staging*
vs. ZERO HOME PREPERATION
• Just like you look better when you dress up, so does your home
• Rooms appear more spacious and clean
• Buyers can visualize themselves in your home
• All this results in a faster sale and higher price
* Availability contingent on commission level chosen.
A Dedicated Client Care Team
vs. NO SUPPORT
• Our office is staffed with a team of professionals to help sell your home
• With administrative tasks taken care of, our Realtors can focus on finding the best buyers for your home
Custom Print Marketing*
vs. NO PRINT MARKETING
• Brochures, door hangers, feature sheets or booklets designed to promote your home to potential buyers
• Print builds awareness and may attract more buyers to your open houses or private showings
*Availability contingent on commission level chosen
The 3 Types of Home Buyers
Premium Move-in-Ready Buyers
These buyers have more money than time, and will pay premium prices for move in ready homes that require no work. They typically purchase on emotion rather than logic and make strong offers.
When marketing to these buyers we focus on high-end features, lifestyle, and
emotion.
Move-in and Renovate Buyers
These buyers are okay with small to medium renovations and upgrading, however they typically overestimate the costs of these projects. They search for homes that look like good deals online, and when viewing the home in person they use their ‘mental calculator’ to determine a fair offer price.
When marketing to these buyers we focus on emphasizing the best features of the home and the neighbourhood.
Flippers, Investors, and Deal Seekers
These buyers are educated and search the market for a homes that can be purchased at a discount to renovate and turn a profit.
When marketing to these buyers we focus on price first, and the best strategy is to under-price the home to create a quick bidding war.
Market Pricing
Choosing the Right Asking Price
Under Valued
The property receives overwhelming attention and sells immediately at or above asking price with multiple bidders; however, profits may have be left on the table.
Sweet Spot
The property receives lots of online views, inquiries, and private showings - and strong offers at or above asking price. Buyers compete for homes everyday in the sweet spot.
No-Man's Land
The property receives lots of online views, inquiries, and private showings - but no offers (or only low-ball offers). Buyers are telling us that the home looks like a deal online, but not in person.
No-Chance Land
The property receives lots of online views, and inquiries - but very few private showings. Buyers are telling us that the home doesn’t look like a good deal, even online, so it’s not worth a private viewing.
Pricing Strategies
The Auction
Designed To Create ABidding War On Your Property
• Market conditions need to show high demand in your market segment
• The ‘asking price’ is the minimum price you would accept and should be visibly below current market value
• We allow 3-7 days of public viewings then open up offers to the highest bidder
SUCCESS RATE:VERY HIGH
The Winner
Designed To Generate Strong Offers Quickly
• Win regardless of market conditions
• The ‘asking price’ needs to be competitive to attract the most interest from the first day on the market
• Deferred maintenance items should be taken care of before listing
• Staging is used to make your home appeal to a wide range of buyers
SUCCESS RATE: HIGH
The Market Leader
Designed To Sell Premium Homes, At NewHigh Prices
• This strategy is for homes that are both unique and above average for their neighbourhood
• The ‘asking price’ is not justified by past sales
• Extensive home-staging, repainting, repairs, and upgrades must be completed before listing the property: A+ homes only
SUCCESS RATE: MEDIUM
CENTURY 21 Heritage House Ltd. Brokerage
INFO & SERVICES
CENTURY 21 Heritage House Ltd. Brokerage
865 Dundas Street, Woodstock, ON N4S1G8
(519) 539-5646
INFO & SERVICES
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